With the vast growth in social technology, (mobile devices,
apps, social networking, etc.) people have become more connected than ever. As
these technologies advance further, more and more of the world is becoming
connected as well. These new methods of interaction and digital landscape have
altered and will continue to alter marketing strategies, as we know. Consumers
and businesses now consume and do business mostly from a digital standpoint.
The consumer may search product information through the many faucets accessible
to them now such as Google, Facebook, LinkedIn, Yelp, etc. Just as that is,
most businesses are also taking to this new form of business-to-client
communication, using the same means.
Boundless.com
speaks of a relatively new practice called, Integrated marketing communications
(IMC). IMC is intended to convey a constant idea from the company’s
advertisings to the consumer through a multitude of different media outlets
such as, websites, mobile devices, TV, radio, etc. This provides stable
communication between the consumer and the business, building solid relationships
between the two.
Relating these ideas with the music industry, we can quickly
see how they can be significantly advantageous to recording studios, labels,
artists and virtually anyone else within the music business that is looking to
expand their customer base. Many may already understand the importance of
marketing and they may already utilize social media and digital marketing to a
certain degree as well. However, are they truly getting the most of what they
can from it by efficiently utilizing these resources? Staying up-to-date with
the latest social media marketing tactics and trends is extremely important in
today’s world, especially in the entertainment industry.
Social
Media Examiner has posted sixteen social media marketing tips from industry
professionals that could be of serious help. Tips such as hosting social media
events, how to effectively communicate to your target audience through social
media, getting the attention of your influencers, ad optimization, etc. No
matter your involvement in the entertainment industry, these tips are certain
to give you some insight in expanding your client/fan base within the digital
world.
References:
Boundless. (July 21, 2015) Impact of
Technology on Marketing. Retrieved
December 6 2015 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/the-marketing-environment-3/technology-32/impact-of-technology-on-marketing-170-7298/
King, C. (August 13, 2013). 16 Social Media Marketing Tips From the Pros.
Retrieved December 6, 2015 from http://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/
