According to Mashable.com,
Nielsen
SoundScan’s latest report shows us that more than 70% of the music disbursed
within the first six months of 2014 in the United States was either downloaded
or streamed, and streaming services are the only fragment of the recorded music
business that is growing. Artists/bands should look at their selves as a brand
that there are trying to market in an extremely saturated industry. Since most
of the world has gone completely digital, it is important for these
bands/artists to adjust and cope to the industry.
Not much of today’s youth still listens to the traditional
radio stations; many are now plugged into streaming services such as Pandora, Spotify, etc. Download services such as iTunes and Google Play, also generate much more
revenue rather than the tradition C.D. and/or album. In the past, artists/bands
would have major record labels marketing them through radio and/or television
ads. However, now-a-days artists/bands are either marketed through streaming
services ads and/or through social media. Most unsigned or indie label artists
market themselves primarily through social media.
The main idea for any artist/band is to build relationships
with their audience. However, in order to do this, they must know whom their
audience is as well as the best way to communicate with them. As econsoltancy.com
states, less is more when it comes to content marketing. It’s all about
relationships! Interacting on social networking sites such as Facebook,
Twitter, Instagram, etc. are becoming more and more of a part of the way
artists/bands and labels are utilizing digital marketing in the music industry.
Artists/bands may also utilize sites such as semrush.com, alexa.com
and quantcast.com in order to track
the traffic that their personal websites bring. These sites can also give them
better acknowledgment of who their target demographics are and who they need to
accommodate.
